Why Website Maintenance is Vital to Success

12 Nov, 2018

Websites Aren’t Ever Really ‘Finished’

If you don’t keep up with your website maintenance regularly, you may actually be throwing money out the window.

There’s nothing more off putting for your visitors than a website full of problems and things going wrong. They aren’t likely to stick around.

Once a site has been built, many website owners don’t check their website to see how it’s functioning, or even make sure it’s still there!

Missed website issues or downtime can lose you potential customers.


The Benefits of Website Maintenance

Many people aren’t aware of the benefits of website maintenance: The website security, performance, page load time, downtime and uptime, are all dependent on the WordPress software and the plugins being up to date and working as they should be. The website growth, having fresh content, the analytics monitoring and design changes, are all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.


Website Maintenance Workflow

We take great care to first backup the website, then check for any issues that may have come about due to the updates. Our software keeps a record of the plugins are updated so that, if there is ever an issue, we can see exactly what plugin version was changed and revert back to the previous one. Our monthly website maintenance reports include details of all the performance and security scans that we carry out, so that you can see exactly what’s been happening behind the scenes. If we ever catch a plugin issue, I will probably address it before you ever know there’s a problem!


Dangers of Do It Yourself Maintenance

Maintaining your site yourself could cost you more than you may think. Updating from your WordPress admin means you don’t have a record of exactly what was done. If an update creates an issue a couple weeks later, it’s hard to know what changed, and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, and blog posts!). If, in the worst case scenario, your site completely breaks, and it’s hard to know what to do next!


Prevention is Better Than Cure

Inexperience and neglect can damage the look and functionality of your website. When the worst happens, you have a choice to make. Your first choice is to try and fix it yourself; pretty scary, time consuming, and you could do more damage. The second option is to pay the (sometimes hefty) price for an experienced web professional to fix it. Not ideal. Just like your car, it costs more to fix than it does to maintain properly. Regular services help keep your car running; regular site maintenance helps keeps your web site running.


Call in a Professional

You’re not a web professional, but thankfully, you know a team who are! Let us take care of your website maintenance, so you can focus on the bits of your business you love. You wouldn’t play guesswork with your car, so why would you with your website? By signing up with an experienced web professional to update and maintain your site properly, you are actually saving potential lost sales and visitors.

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